Conversion is the transformation of one thing into another. Conversion may refer to:
- Conversion (marketing), when a prospective customer takes the marketer's intended action
- Conversion rate, in Internet marketing, the percentage of unique visitors who take a desired action upon visiting the website
Other meanings
'Conversion may also refer to:
Religion
Sport
- Extra point and two-point conversion, in American football, an opportunity to score one or two points following a touchdown
- Conversion, in Rugby football, a kick at goal to convert the try from one set of points into another larger set of points
- Athletics (Track & Field), an estimate of what a performance which has been measured in one system of measurements would have been if it had been measured in the other system.
Science & technology
Computing
Entertainment
See also
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