Joy dishwashing liquid is a major brand of dish-cleaning detergent product made by U.S.-based personal and cleaning products manufacturer and marketer Procter & Gamble.
Joy was an early example of a product being reformulated to include the fragrance of lemons and helped begin the overall trend toward citrus-scented cleaning products. Joy is designed for use in the hand washing of dishes, not automatic dishwashers, and as such also contains emollients designed to protect the user's hands from drying out.
Joy is currently available in several fragrances and varieties, including an anti-bacterial formula, and is available in both "non-ultra" and "ultra" (concentrated) strengths. The product is probably best-known for its long-term sponsorship of several "soap operas", perhaps most notably pioneering television soaper Search for Tomorrow.
The Joy brand was introduced into Japan during the 1990's, where it became market leader for a period of time.
Chemical composition
Joy dishwashing liquid contains both anionic and nonionic surfactants (each of which are biodegradable) and no phosphate. This makes Joy a very good emulsifier.
- "From grease to shine in half the time"
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